Groupama Sigorta continues its communication activities considered as irreplaceable need of everyday life of insurance with its new campaign #YaşamakRiskAlmaktır (Living is taking risk). Groupama previously saying #AşkiçinRiskAl (Take a risk for love) on Valentine’s Day now takes place in digital and social media with three videos supporting the value of insurance in freedom of movement in summer months.
Groupama Sigorta, founder of creative activities with a communication perspective considering insurance as an element increasing the freedom of movement of people in daily life focused on the theme of #YaşamakRiskAlmaktır in its new campaign.
In the campaign showing that risk taking is required for life, Groupama Insurance's products in housing, health and automobile branches are noted in parallel with the increasing needs in the summer months. The campaign with three animation movies giving a message that Groupama Sigorta is supporting its customers while they are taking risks for freedom and happiness.
The first movie is “Groupama Automobile Insurance to go anywhere you want”, the second movie is “Groupama Health Insurance for living freely” and the third one is called as “Groupama Housing Insurance to enjoy Every Moment of Life” and the campaign is getting popular with hashtag #YaşamakRiskAlmaktır . The campaign has also a contest. First two winners will have the chance to walk through Lycian Way with travel blogger Emre Durmuş.
Noting that they carried out very interesting activities such as #KafanaTakmaSigortanGroupama, # AşkiçinRiskAl following Groupama Sigorta decisions to carry its warm dialogue with costumers to communication campaigns, Groupama Sigorta Marketing, Corporate Communications and Call Center Deputy General Manager Frederique Guegan Tayar said that: “We keep our approach focusing on the details of life in our new campaign. Finally, on Valentine's Day, we attracted the interest and appreciation of especially young customers by saying #AşkİçinRiskAl. We explain that insurance is a service that alleviates concerns about risks. Since the risks are a part of life, we convey the message that we support them.”
Groupama Sigorta #YaşamakRiskAlmaktır movies
1. Movie - Groupama Automobile Insurance to go anywhere you want
2. Movie - Groupama Health Insurance for living freely
3. Movie - Her Groupama Housing Insurance to enjoy Every Moment of LifeLastmod: 03 Ağustos 2019, 14:20